![]() markets where we were winning, markets that were highly competitive and markets that were like Korea and China where we were lagging.” I’m used to running markets that are leading, lagging, mature and immature. “I’m used to running a portfolio where some countries are challenged. But, there is nothing to be extrapolated from where I live,” she said. ![]() “People might have thought fact I was in California was signalling something more. Speaking to The Australian Financial Review in her first Australian interview since taking on the role, Ms Singh Cassidy said being based in the US was advantageous because she was halfway between Xero’s biggest markets – Australia and New Zealand, and the UK. She also founded e-commerce marketing tech company Joyus, which was acquired by StackCommerce in September 2017, and most recently was president of ticketing platform StubHub. ![]() New Xero CEO Sukhinder Singh Cassidy grew up doing her dad’s small business taxes.Īnalysts interpreted the appointment as a sign the New Zealand-founded company was becoming even more resolute in its pursuit of growth in a market where the company has struggled to gain traction.īefore joining Xero, Ms Singh Cassidy had established a reputation in Silicon Valley as a technology leader, having been one of the co-founders of fintech Yodlee in the late 1990s, and then president of Asia Pacific and Latin America for Google between 20. When Sukhinder Singh Cassidy was announced as former CEO Steve Vamos’ successor in November, as the company’s announced its first-half earnings, investors responded by wiping $1 billion off its market capitalisation in a day. ![]() ![]() Xero’s new chief executive may be a San Francisco local, but the serial entrepreneur and former Google president says the market was wrong to interpret her appointment as a doubling-down on expansion in the challenged region. ![]()
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